Many countries offer great opportunities for small-time business owners who desire to turn a coffee shop into a lucrative business. You can penetrate markets that have a new base of coffee drinkers by entering an area where coffee shops are still few. However, you can also enter cities that have popular coffee chains. The trick is to offer something new, like opening a coffee shop in a quiet but accessible street, offering people respite from the crowds. Ensure huge returns on your investment by conducting a reliable feasibility study and implementing the right strategies.