If you want to be a successful manager, you must not forget to give due attention to the different facets of running an organisation. Now, if you are managing a coffee business and you want to increase your sales, why not create a marketing strategy that will make more customers flock to your coffee shop? You can create a new coffee flavour and market it the moment you perfect its taste? The introduction of a new flavour will catch the interest of the coffee loving public. Novelty, after all, is always effective at getting attention.